Generating insights and triggering actions that support key business goals.

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Activate your data

I help you connect, analyze, and understand the data you already have. My approach is geared towards getting results quickly without spending time and money on new infrastructure or platforms. Let me help you get the most out of your data and become more data driven. Contact me directly to learn more.

Machine Learning

ML is one of the most important new developments in data analysis - and also often overhyped. While the math is complicated, the goals of ML should never be. I introduce you to the possibilites, help you explore the specific benefits for your organization, and develop your first algorithms.

Statistics & Visualization

I take a hands-on approach, leveraging statistics to develop competitive advantage from your data and analytic assets and improve decision-making by generating insights that yield better, faster decisions. Often the first step in using data is to ensure that you can properly see the data.

Business Process Design

Decisions on business process models are often taken by people who are too far removed from the business (i.e., IT department). I bridge the gap between the business side and the data side and can help you develop more successful implementations.

Advice & Inspiration

If you are not sure where to get started or if you are just looking for some inspiration I am available for introductory meetings, workshops, and/or presentations. I am always happy to discuss the opportunities for your specific organization.


"Mads Stenbjerre is a brilliant business developer and presenter. His history with start ups proves an innovative mind, great integrator skills and true respect for both coworkers and investors. I would be happy to join Mads in any venture to share his visions, enthusiasm - and to watch him pitch his ideas. A true master!"
Troels Bech, Former Sports Director at Brøndby IF
"Mads is probably one of the most interesting people I have worked with. He presents vital data and use cases in a simple and useful way. He has a brilliant intellect and is just a really good guy."
Jesper Thyssen, Head of Marketing at 3 Danmark
"I had the pleasure to work with Mads for several years at YouGov when I was CTO and he was in charge of our panel. I found Mads to be analytical, level headed, and a person who sought to deliver robust solutions that would stand the test of time. I found it both easy and enjoyable to work with him, brainstorm ideas, and ultimately solve problems."
Michel Floyd, Director Consumer Experience Engineering at LaFourchette
"Jeg har arbejdet sammen med Mads af flere omgange. Mads er visionær og elsker dynamikken i at udvikle og skabe noget fra bunden. Han har som founder stået for både produktudviklingen samt selve forretningsudviklingen. Derudover er han en formidabel formidler af komplicerede data - dette i et sprog som hans målgruppe og kunder kan forstå og dermed omsætte til noget brugbart."
Tina Dybkjær, Owner/CEO at Dybkjær IVS
"I have hired Mads for a number of projects over the years, and in later years invested in one of his other startup ventures, where we luckily also got to work together as colleagues at board and management level. This continuous relationship in a number of different settings over the years goes to show my huge admiration for Mads both in terms of raw talent and skills and as a human being."
Mikkel Vejlgaard, Managing Partner at Traction

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